This Ganpati, Celebrate with a Twist: Marimbula Unveils Groundbreaking Modak Syrup

Mumbai, 3rd September 2024: In a groundbreaking fusion of tradition and modernity, Marimbula, a flagship brand from Food Service India, has introduced its innovative Modak Syrup just in time for Ganesh Chaturthi. This unique syrup, now available across Goa, Maharashtra, and Gujarat, is inspired by the classic Indian sweet, Modak. With its rich blend of nutty coconut and jaggery, complemented by the aromatic essence of cardamom, the Modak Syrup promises to add a festive flair to a variety of dishes.

Modak, traditionally enjoyed during Ganesh Chaturthi, is a cherished Indian sweet. Marimbula’s new syrup brings this beloved flavor into everyday use, offering a versatile option for consumers who want to enjoy the festive taste throughout the year. Whether drizzled over pancakes, waffles, or ice cream, or used to enhance beverages and desserts, the Modak Syrup is designed to elevate any treat.

The launch of this syrup highlights the cultural significance of Ganesh Chaturthi while presenting a novel product that blends tradition with innovation. As the Indian palate increasingly seeks both tradition and novelty, Food Service India is enthusiastic about the syrup’s potential to resonate with consumers at home and in cafés this festive season.

Harshad Jain, Brand Head at Marimbula, shared his excitement about the launch: “Our Modak Syrup represents a fresh take on a cherished tradition. By capturing the essence of Modak in a convenient syrup form, we’re connecting with our cultural roots while meeting modern consumer demands. This syrup can be used in a myriad of ways—whether as a topping for desserts, an addition to milk, or a flavor enhancer for coffee and other beverages. It’s designed to appeal to a broad audience: younger generations seeking new flavors and older generations nostalgic for traditional tastes. We envision it as a comforting, nostalgic product that evokes warm memories of family celebrations. At Marimbula, we are dedicated to creating innovative flavors that celebrate tradition and meet the diverse needs of our consumers.”

Marimbula’s Modak Syrup is set to make a significant impact, offering a delightful twist on a classic favorite and enhancing the festive spirit of Ganesh Chaturthi.