Salesify, a Ziff Davis Company, Strengthens Commitment and Investment in India with State-of-the-ArtB2B Performance Marketing Facility
Pune, India – April 25, 2018 – Salesify, an international leader in data-based performance marketing and lead generation solutions for technology companies, has expanded its investment in India’s business economy with the launch of one of the industry’s largest, state-of-the-art B2B performance marketing facility.
Salesify designed and created the facility in Pune’s Weikfield IT City Infopark to accommodate significant growth that more than doubled the company’s performance since it was founded in 2005. The launch is the latest commitment by parent organization j2 Global Inc. and its Ziff Davis division to growth in Pune and all of India. They have created over 1000 jobs by setting up this new centre in Pune which was officially inaugurated by the team from the United States today. One of the most advanced operations of its kind, data and marketing specialists at the facility will provide business intelligence and lead generation services to help many of the world’s most influential B2B technology companies drive demand, increase sales efficiency, and grow revenue. The facility will serve more than 300 companies around the world. Prominent clients Expedia, Amazon, NetApp, MongoDB, Brocade, PureStorage, Xactly, Ogilvy and Gyro, as well as many other growing businesses.
“We’ve experienced so much growth and innovation in our performance marketing solutions– across the B2B world – that a new facility became a necessity to assure we could best serve our many valued clients,” said Jim Riesenbach, executive vice president, Ziff Davis and general manager of the company’s Global B2B Division, which acquired Salesify in 2015. “Our Pune operation also sets a new standard for technology- and data-driven marketing and lead generation services for the B2B technology industry.Our huge and highly skilled team of research associates, data managers and other specialists will utilize increasingly advanced technologies to connect in real time with prospects anywhere in the world to help our clients reach their customers,” he said.
The multimillion-dollar facility in the heart of India’s IT belt will augment existing facilities in Manila, Philippines and San Francisco, USA. The Pune center is expected to enable 40 percent greater U.S. delivery and 300 percent output growth for the global needs of the company’s clients. The facility will also allow continued growth in the Center of Excellence for data and data R&D and provide room for new product offerings for global clientele.
Mr. Riesenbach elaborated that the company’s technology also was designed to ensure maximum integrity, privacy and security of all data for Salesify and its clients.
“India continues to be an important element of our long-term growth and expansion plans,” said Vivek Shah, CEO of j2Global. “We are excited for our new facility in Pune and continuing to support the local economy as well as our global customers.” j2Global’smedia portfolio includesMashable, Everyday Health, PC Mag, Ookla, and IGN Entertainment.
Rajiv Bose, general manager for Salesify in India and the Philippines, added: “Salesify has made a huge investment in this facility and taken great care to equip our new operation with the latest innovations in technology and work environment for our family of associates, making us an employer of choice in the Pune market,” he said.
Salesify has won multiple industry awards, including Deloitte Technology Fast 500, Red Herring Top 100 Global, Inc. 5000 Fastest-Growing Private Companies, and Silicon Valley Business Journal Fast Private, among others.
Mr. Bose added that Salesify will hold a grand opening event at the facility on April 25, which will include an inaugural presentation by Mr. Shah. The company is currently hiring for multiple positions in Pune and expects to continue expanding regional operations throughout the year.
