Pune: Rannvijay Singha Joins Hands with ABC Fitness to Inspire India’s Youth Through Sports

Amit Singh

Pune, 6th September 2023: Rannvijay Singha, the renowned Indian actor, television personality, and VJ, has embarked on a new journey as he partners with Pune-based ABC Fitness Firm to inspire children to embrace sports. Rannvijay’s illustrious career, which began with his groundbreaking win in the first season of MTV Roadies back in 2003, has seen him become a household name in India.

Rannvijay’s journey through television hosting, acting, and his recent stint on Shark Tank India has made him a familiar and beloved figure across the country. His most recent endeavor, however, sees him stepping into a new role as a brand ambassador for ABC Fitness Firm.

ABC Fitness Firm, an Indian sports startup based in Pune, has taken a significant step by onboarding Rannvijay Singha as their brand ambassador. Known for his passion for basketball, Rannvijay’s association with ABC brings an authentic connection to the sport.

Anirudh Pole, the founder of ABC Fitness Firm, expressed his delight at having Rannvijay Singha join their venture. “I am glad that Rannvijay has become part of our business. I am myself a huge fan of him and have followed him since his Roadies days. He has come onboard to motivate children in the Pro Basketball League. His involvement will undoubtedly add glamour to the world of sports and help elevate the sport of basketball to new heights.”

ABC Fitness Firm’s growth has been notable, particularly after receiving funding from Peyush Bansal, the founder of Lenskart, during the second season of Shark Tank India. The company has seen a remarkable 4X growth since its appearance on the show.

With plans to expand their operations across Pune and into cities like Bengaluru, Noida, and Hyderabad by the end of October, ABC Fitness Firm is not only providing coaching but is also running the first and only professional basketball league in India. Rannvijay’s presence in the Pro League Season 2 further underscores the company’s commitment to promoting sports and fitness.

Speaking exclusively to Punekarnews.in, Rannvijay expressed his excitement about joining ABC Fitness Firm. He emphasized the significance of introducing a fitness culture to children from a young age through sports. He believes that sports impart valuable life lessons, including leadership, camaraderie, friendship, resilience, and the ability to cope with both success and failure.

Rannvijay stated, “I am very excited to join ABC Fitness. Actually, I am a huge fan of basketball, and then I realized that these guys are also passionate about baseball. As a parent, I’ve come to understand the importance of instilling a culture of fitness in kids from a young age. Through sports, individuals learn so much – leadership, camaraderie, friendship, and the ability to build resilience. When faced with challenges, you experience pain, but you also become better every day. In both failure and success, you learn to cope. Sports teaches you many valuable lessons. If the sports culture becomes a part of your life at a young age, it’s incredibly beneficial.

When I realized that ABC Fitness is embracing all these values and principles, I felt a strong connection because I also live by this ideology. It’s a fantastic thing, and I’m thrilled to be a part of this company. Together, we can reach out to many more families and encourage their kids to become fit, strong, and confident citizens of our country.”

About ABC Fitness Firm:
ABC Fitness Firm is leading a fitness revolution in India with its innovative approach to promoting sports. With 120 dedicated coaches and 2,700 students benefiting from their programs, they are nurturing young talent and creating healthier and more confident individuals.