‘Munjya’ Struggles at the Box Office Post ‘Kalki-2898 AD’ Release
Mumbai, 29th June 2024: In the ever-competitive landscape of Bollywood, box office dynamics can shift dramatically with the release of new films. This was exemplified recently with the release of Prabhas and Deepika Padukone starrer ‘Kalki-2898 AD,’ which significantly impacted the box office performance of Sharvari Wagh, Mona Singh, and Abhay Verma starrer ‘Munjya.’
‘Munjya,’ a horror-comedy film, opened to an impressive reception on June 7, 2024. The film dominated the box office for two consecutive weeks, overshadowing other releases like ‘Chandu Champion’ and effectively closing the account of Janhvi Kapoor and Rajkumar Rao’s ‘Mr. and Mrs. Mahi.’ In its first week, ‘Munjya’ collected Rs. 35.3 crores and continued its strong performance into the second week with an additional Rs. 32.65 crores.
However, the release of ‘Kalki-2898 AD’ on June 27 marked a turning point. Despite ‘Munjya’s’ continued momentum with substantial earnings on Monday, Tuesday, and Wednesday of its third week, the film’s fortunes took a nosedive upon the arrival of ‘Kalki-2898 AD.’ On Thursday, ‘Munjya’ saw its collection plummet from crores to lakhs, earning only Rs. 85 lakhs compared to Rs. 2.25 crores the previous day.
The release of ‘Kalki-2898 AD’ disrupted ‘Munjya’s’ box office streak, reducing its third-week collection to Rs. 22.95 crores. Before Thursday’s collection figures were reported, ‘Munjya’ was on track to potentially join the prestigious 100-crore club, aiming to become Maddock Production’s seventh film to achieve this milestone in 2024. However, with the significant dip in earnings post ‘Kalki-2898 AD’s’ release, reaching this target has become a challenging prospect.
As of now, ‘Munjya’ has amassed a total of Rs. 91.17 crores at the box office. The sudden decline in daily earnings raises questions about the film’s ability to sustain audience interest in the coming days. With competition intensifying, ‘Munjya’ may need a renewed promotional push or favorable word-of-mouth to recover and cross the coveted 100-crore mark.
