Lakmé Salon and Raftaar are coming together to make a stellar bridal anthem of the year!
July 30th, 2018: Here’s a shout out to all the brides-to-be and bridesmaids! Their once-in-a-lifetime moment is here and it’s a celebration that deserves to be larger than life. This year, Lakmé Salon has something truly special coming up. It’s a chance to GROOVE WITH THE ONE AND ONLY RAFTAAR in an exclusive music video!
Need more details? The best in beauty and music come together for a mega-collaboration! Not so long ago, Raftaar was spotted at a wedding and it threw the media into a frenzy. The speculation has finally come to an end with the reveal of Lakmé Salon and Raftaar joining hands to create the most awaited bridal anthem of the year!
Every year Lakmé Salon, India’s leading salon chain, curates an exciting collection for brides-to-be. It kick-starts the bridal season with its Show Stopping Bridal Contest, which gives brides-to-be a chance to be their most beautiful self on their D-Day, through the brand’s beauty expertise. This year, the brand is offering 3 lucky bride squads a chance to feature in an exclusive music video with Bollywood sensation Raftaar.
Talented rapper Raftaar says, “My collaboration with Lakmé Salon for the bridal anthem of the year is one of the most exciting projects I have been a part of. A pioneer in beauty, Lakmé Salon is taking things up a notch this year through this interesting beauty-meets-music partnership. I’m hopeful that the video will win the hearts of every desi-bride.”
Mr. Pushkaraj Shenai, CEO, Lakmé Lever adds,“Lakmé Salon believes in keeping up with the latest trends fresh off the runway and with Raftaar being such a favourite amongst the millennial crowd, this partnership seems like a natural fit. This is the first time a beauty brand is venturing into the music space and partnering with a celebrity of such stature. It is a great platform for real brides across India to express their individualities in the music video. We are eager to see this come to life and hope brides-to-be and bridesmaids are as excited as we are.”
