Kareena Kapoor’s Fresh Take: Joins Pluckk In A Crunchy New Business Venture
Delhi, 11th August 2023: Kareena Kapoor stands as a prominent figure in the realm of Hindi cinema, boasting an immense fan base within the country. Renowned for her exceptional acting prowess and captivating persona, she has graced numerous cinematic ventures, delivering some of Bollywood’s most iconic characters. Beyond her film endeavours, Kareena has donned the role of a brand ambassador for various esteemed national brands. Notably, she also hosts a thriving talk show titled “What Women Want.” The latest buzz unveils an exciting chapter in Kareena’s journey, as she ventures into new horizons by investing in Pluckk, a company specializing in the sale of fruits and vegetables.
Recent reports unveil that Kareena Kapoor has acquired stakes in the esteemed fruit and vegetable enterprise, Pluckk. In addition to her investment, she assumes the role of a brand ambassador for the company. While exact financial details remain undisclosed by both parties, this collaboration marks a momentous stride for both Kareena and Pluckk. This association augments her stature as a business investor and a representative of the fruits and vegetables domain, underscoring a significant milestone for Pluckk.
Expressing her enthusiasm for joining forces with a fruit and vegetable enterprise, Kareena shares, “I am elated to engage with Pluckk as both an investor and a brand ambassador. The brand’s consistent commitment to providing secure and top-notch fruits and vegetables profoundly connects with me, particularly in my role as a mother. I am eager to contribute to Pluckk’s remarkable journey of fostering wholesome eating habits across India.”
Pluckk, established in 2021, has swiftly emerged as a digital frontrunner in the lifestyle-focused fresh produce market. Initially kick-started with seed funding from Exponential Ventures, the company has ardently championed the “farm-to-table” concept. This principle entails the direct distribution of a diverse array of premium fruits and vegetables to consumers, bypassing intermediaries.
Notably, the enterprise boasts an extensive inventory comprising over 400 items spanning 15+ categories. This encompasses essential products, exotic selections, hydroponic offerings, pre-cut blends, and even innovative DIY meal kits, all meticulously approved by their cutting-edge food-tech facilities.
