Danger Of Dark Pattern Increases In E-commerce; See Details Below To Stay Vigilant

New Delhi, 14th September 2024: Be it ordering food or shopping or even cab service, mobile apps come to the mind of most people every time. Anything can be ordered in minutes while sitting at home. This trend has gained momentum in the last few years. In such a situation, some problems have also arisen, which become a cause of trouble if ignored even a little.

These days, a term is being discussed a lot, which companies are using to earn profits. Dark Pattern is used by companies to confuse customers.

Most of the time when customers shop online, they are forced to buy the product by showing misleading advertisements. Notifications related to the things added to the card are sent to us again and again.

By using dark patterns, e-commerce or other companies mislead customers and manipulate them to buy goods. Seeing this pattern of companies, such misleading advertisements were also banned recently. However, despite this, there are many platforms that are using dark patterns a lot.

To check whether an app or website is trapping you in a dark pattern or not, it is important to pay attention to some basic things:

– If you are unable to remove an advertisement popping up on an app or website, then understand that the app or site is using a dark pattern. Often the option to remove the advertisement is very small. It is not even visible.

– There are many products on which it is written that the product is on a limited deal. Many people get trapped in this and buy the product. Whereas this is just a means for companies to fool people.

– The signup process is easy but the sign-out process is complicated. There are some apps and websites on which it is easy to log in, but when it comes to signing out, the option is nowhere to be seen.