Birla Estates Unveils ‘Birla Punya’ in Pune, a Rs 2,700 Crore Luxury Residential Project
Pune, 17th March 2025: Birla Estates Pvt. Ltd., a subsidiary of Aditya Birla Real Estate Limited, has entered Pune’s real estate market with the launch of its luxury residential project, Birla Punya. Located in Sangamwadi, Central Pune, the development spans 5.76 acres and is projected to generate a revenue potential of ₹2,700 crore.
The project will feature 1.6 million sq. ft. of saleable space across four high-rise towers, making it one of Pune’s tallest residential developments. The first phase will include 500 apartments across two towers, offering 1 BHK to 4 BHK premium residences. Inspired by Pune’s cultural heritage, the project is designed to seamlessly integrate modern architecture with natural surroundings.
Prime Location & Lifestyle Features
Situated in one of Pune’s most well-connected areas, Birla Punya offers easy access to key hubs such as Shivaji Nagar, Koregaon Park, and Pune International Airport. The project’s direct connectivity to the Mula-Mutha Riverfront and its proximity to metro stations make it a desirable choice for homebuyers looking for urban convenience amidst green landscapes.
Commenting on the launch, K. T. Jithendran, MD & CEO of Birla Estates, stated, “Pune’s real estate sector is witnessing a significant rise, fueled by its thriving IT industry and robust infrastructure. There is a growing preference for high-end homes that balance luxury with heritage. With Birla Punya, we aim to offer an unmatched living experience that reflects the aspirations of Pune’s evolving lifestyle.”
World-Class Amenities & Sustainable Living
Birla Punya promises 50+ premium lifestyle amenities, including rooftop retail spaces, alfresco dining, and a vibrant riverside promenade. The project also incorporates eco-friendly features such as rainwater harvesting, solar energy utilization, and efficient waste management systems, reinforcing the company’s commitment to sustainability.
Expansion Plans in Pune
After making a strong entry into Pune’s residential market, Birla Estates is expanding further in the city. The company recently acquired a 16.5-acre land parcel in Manjri, with plans to develop another large-scale residential project. Additionally, Birla Estates is strengthening its presence in major Indian markets with recent launches in the National Capital Region (NCR) and Bengaluru.
With Birla Punya, the company aims to set new benchmarks in Pune’s luxury housing segment, blending sophistication, convenience, and sustainability into one landmark project.
