REEBOK UPS THE ATHLEISURE GAME WITH LAUNCH OF SOLE FURY
National – February 4, 2018 – Reebok Sole Fury, a daring new athleisure-driven silhouette that seamlessly unites a fashion-forward aesthetic with street-level clout. Bringing to life the defiant design, Reebok has enlisted a coalition of global trailblazers like Conor McGregor, Nathalie Emmanuel who embody the shoe’s unconventional spirit as part of its launch campaign, #SplitFrom.
The unique design is centered around a modernized revival of “Split Cushioning Technology,” an early 1990’s footwear innovation pioneered by Reebok that radically broke away from conventional practice by entirely removing a section of a sneaker’s midsole. In addition to giving the shoes an ultra-futuristic look, the technology reduced weight and added flexibility, improving performance. The footwear industry was initially slow to accept the new designs, but 25 years later, the ahead-of-its-time Split Cushioning innovation is seen on feet across culture from the gym to the street. Now Reebok, the Original Inventors of the Split, has returned to advance its
groundbreaking innovation even further with Sole Fury.
Reebok launched a 360 degree marketing campaign across outdoor, print and digital media. The shoe also received a successful launch at Lakme fashion week. The most talked about shoe at the fashion week is seen sported by Shahid Kapoor, Malaika Arora, Kalki Kochelin and Jim Sarbh among others.
The all new Reebok Sole Fury is equipped with distinct performance and aesthetic features, including:
- 360° Breathability: Aerodynamic vents, perforated sock liner and engineered knit upper deliver enhanced breathability
- Lightweight Cushioning: Split Cushioning System removes weight and adds flexibility
- Stability & Propulsion: Propulsion plate helps stabilize and propel stride by minimizing compression
- Bold Aesthetic: Audacious colorways, neoprene tongue, layered mesh, chunky sole and nonconventional shoe lace strings
The Reebok Sole Fury is priced at Rs 9999 and is available starting today at all reebok stores and online at www.shop4reebok.com, Jabong, Myntra and flipkart in a range of colorways in men’s and women’s sizes.
