Berok zindagi – An awareness campaign for Asthama  Pune

NIKHIL D NANDESHWAR

4 DEC 2019 , PUNE – Berok zindagi an awareness campaign for the asthmatic patients has been running in Maharashtra and this will pass through all over Maharashtra except Mumbai. Berok zindagi is a campaign, an initiative of Cipla, a pharmaceutical company under Breath free programme.

Asthama is a breathing problem that affects airways in the lungs. There are many misconception about Asthama. Unfortunately it can not be cure completely but it can be controlled on regular medication.

Inhalation treatment is the more effective treatment over the syrup and medicine which is a drud delivery system. To create the awareness about Asthama and clear the doubts is the focus of campaign so that Asthmatic patient can live life happily without any obstruction. Actress Priyanka Chopra is an Asthamatic and she has been chosen as a Brand Ambassador of Berok zindagi.Asthama is also a occupational disease now can be found in rural as well as urban area.

People should educate about Asthama and they must accept it is a desease rather than allergy. Because of lack of information they are not ready to accept it as a disease and neither consult with Pulmonologist or chest Physician who is the expert on the diseases related with the respiratory system nor take proper treatment. It can be controlled by correct diagnosis and proper treatment. In treatment inhalation technique is the best technique Berok Zindagi campaign is committed to create awareness said Dr Ajit Kulkarni, Chest Physician, associated with Jehangir Hospital. Life style modification, unnatural habits, junk food, environmental changes, pollution are the some reason of Asthama. Pick Flow meter or brethometer is an instrument with the help of it one can mea ure the lung capacity which is a screening test for Asthama. It can be affected to any age group. Now 10% of the total population is suffering from Asthama. If one start treatment at primarily level then it can be controlled very easily otherwise Lung transfer remain the last solution. And people have to Chang the mindset towards Asthama said Dr Ashish Goyal, Chest Physician at Jehangir Hospital. It has been proved that Inhalation treatment is the best treatment over the other,which is basically a drug delivery system there is a stigma about I nhalation technique and this Berok Zindagi will clear that Stigma. In Inhalation technique patient take medicine in micrograms through nose that directly reaches to lungs at which if originate and result start ummediately While in syrup or drugs patient takes it in grams and doesn’t respond quickly. In inhalation technique dosage is required to control the Asthama is 20% less than that of drug or medicine still it is more effective.