FILA OPENS DOORS TO ITS FIRST FLAGSHIP HERITAGE STORE IN PUNE
Pune, 26 th Oct, 2018: Afterthe success of FILA India’s flagship heritage store in Mumbai,the Italian
sportswear brand has launched its third heritage store at Phoenix Marketcity in Pune. Spread over a 1068sqft
area, the showroom has a range of innovative heritage products for sports fashion enthusiasts.
The bold, oversized, backlit logo is configured to reveal the store's exteriors from afar. Also reflecting its
classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted storeinteriors serve
as the ideal backdrop to showcase a show-stopping and vibrant FILA Heritage Autumn/Winter 2018 collection.
The FILA Heritage Autumn/Winter 2018 collection fuses the past and present in perfect balance. This season,
FILA celebrated the resurgence of the 90’s with two of their iconic classics – Disruptor and Mindblower and
now with the most recent second edition of the Disruptor Premium Repeat.On the other hand, they also
jumped into a newer colour palette exploring unique hues such as Dry Grass, Tibetan Red, Atlantic Deep and
hint of Neon while retaining their hero creations – the Setanta Jacket and the BB Polo. Not to forget, the brand
gained massive attention with the RV X FILA collaborative Motorsport collection withyouth-icon Rannvijay
Singha, all of which can be purchased by customers at the new store.
Talking about the store launch,MD of Cravatex Brands Ltd., Rohan Batra, said, “Quick on the heels of our
flagship heritage store launch in Mumbai, we are excited to launch our second store in the young, vibrant city
of Pune. With a dominantly cosmopolitan& fashionable student community, Pune seemed like the perfect pit
stop on the road to taking on the sports fashion segment in India.”
Store Address:Phoenix Marketcity, Viman Nagar Rd, Pune, Maharashtra 411014–
Store no 76
1 st Floor
Store Timings: 11 am – 10 pm.
