Shankara introduces Muscle Release Oil, a US favorite in India

National, October 2018: Shankara, the 100% natural, luxury Ayurveda brand builds their offerings in India with two new launches. Adding to the 100% natural product line the brand brings the first-ever all natural essential oil based roll-on deodorant, Aura and the Muscle Release Oil, a global best seller.

After a successful launch in India early this year, Shankara continues to bring the best of natural skincare products to the country. The Aura range has been created in line with the brand’s commitment to offer 100% natural skin friendly products. Existing deodorants and antiperspirants available in the market have presence of alcohol, aluminum and chemicals in its composition which may irritate sensitive skin of the underarms. The Aura range by Shankara has been designed to neutralize body odour without the inclusion of harmful chemicals and alcohol. It is bottled in a glass casing that may be rolled directly on the skin to deliver the effective and safe deodorant. A first of its kind in the Indian Ayurveda beauty and skincare space, Shankara’s Aura has been launched in two ambrosial variants, Lavender – Vetiver, and Geranium – Ylang Ylang making it a sweet smelling, safe and natural daily luxury essential.

Shankara also brings to India its Muscle Release Oil, a US bestseller since its inception in the year 2001. The Muscle Release Oil is a proprietary, natural extract based massage oil created to calm inflamed joints whilst soothing and strengthening the muscles. Known to support the natural healing process of the body, it assists in long-term balance and restoration. The oil is the perfect post work out remedy and is beneficial for deep tissue massages as it supports the natural healing intelligence of the body. The unique natural formula is free from ingredients causing side effects and counter-irritants in line with Shankara’s philosophy. The Muscle Release Oil also has an invigorating scent that provides both a peaceful and energizing experience.

Shankara’s products are a rare combination of Ayurveda, the eastern science of life and western scientific rigor. The line of products is highly effective due to its delivery mechanism of pure and natural ingredients leading to visible results. Formulations are focused to address and balance each individual skin type like Vata (Dry Skin), Pitta (Normal, Combination or Sensitive Skin) and Kapha (Oily Skin). With the launch of its two new wellness products, Shankara is set to transform the landscape of beauty and wellness in India. All Shankara products are free from parabens, sulphates and synthetic chemicals. They are pH balanced and PETA friendly.

Speaking about the products, Astha Katpitia, Head, Shankara India says, “Shankara product development is deeply embedded in Ayurvedic principles and scientifically proven procedures using natural ingredients. The Aura range is formulated with essential oils and is free of any alcohol, chemicals or synthetic ingredients which makes it a safe product to neutralize body odours naturally. Along with the deodorant we have also brought to India our Muscle Release Oil, one of our best-selling products in the US. Made frompowerful natural ingredients like herbal oils, essential oils and carrier oils it brings the perfect blend of aroma and effective relaxation to the muscles. The oil acts as an effective pain reliever for all matters of muscle, joint and nerve ailments making it a perfect muscle relaxant whilst ensuring a luxurious experience. We are thrilled to introduce the two new offerings to our Indian customers which significantly add to the natural segment of Indian Ayurveda beauty and wellness. With our products, we hope to encourage use of natural, harmless wellness and skincare and hope to see a positive response.”