CINÉPOLIS HOSTS MASTERCLASS AT CINÉPOLIS COFFEE TREE, SEASONS MALL, PUNE
Pune, 7thSeptember, 2018: Cinépolis, India’s 1st international and the world’s 2ndlargest movie theatre circuit,hosted a master class with Celebrity Chef Ajay Chopra at CinépolisCoffee Tree in Seasons Mall, Pune. The objective of the masterclass isto celebrate the joy of cooking and provide anengaging and fun platform to its patrons to heighten the entertainment element.
Coffee Tree by Cinépolis is the in-house gourmet café, serving freshly prepared dishes & taking the food experience in a theatre beyond just the regular nachos and burgers. It offers a full-fledged, comforatable coffee shop inside the Cinépolis catering to the patrons need. The menu ranges over a plethora of cuisines panning from Pasta and Pizzas for the Italian connoisseurs to the decadent Red Velvet & Choco Lava cakes . Apart from selling the entire spectrum of soft beverages from the counter, it also serves variety of coolers and shakes
Every year Cinépolis does a master class event at Coffee tree to showcase our product portfolio and this time chef Mr. Ajay Chopra who is renowned for creating some great recipes was invited to do this event.At the masterclass, Chef Mr. Ajay Chopra demonstrated the preparation of some delicious signature dishes from Coffee Tree menu. Participants got a chance to face off in a cooking competition where they cooked a dish curated by the Chef himself. Based on the precision and flavors of the dishes prepared by the participants,3 winners were announced and presentedthe prizes by the Chef Ajay Chopra.
Mr. Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “The brand’s essence lies in providing fun experiences to its patrons through various initiatives. The master class by Chef Ajay Chopra is one such activation to engage our patrons in terms other than movies.Through Coffee Tree, we aim to provide memorable and joyful experiences to movie lovers.”
Chef Ajay Chopra, said, “The experience of working with Cinépolis on this Masterclass event was an exhilarating one. The response from the audience was very warm and encouraging. Coffee Tree as a concept is very unique and has good offerings in terms of food and beverage options which people always look for while going for a movie watching experience.”
Cinépolis currently has a total screen-count of 350 screens and has 59 cinemas across India. The company has created a strong footprint across 57 Indian cities having a strong presence in major metros: Delhi, Mumbai, Kolkata, and Bengaluru.
About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 350 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global Awards for Retail Excellence
