Lexus Design Award India 2019 Open For Entries
September 2018 – Lexus India today announced the second edition of the distinguished Lexus Design Award India (LDAI). The Design competition serves as a platform for both, emerging and established designers and creators, whose works can lead to a better future for all. The annual event attracts creative talent from around India, who aspire to win the coveted award for innovative design excellence.
Applications and entries for the Lexus Design Award India are now open with the deadline for submitting entries being the 28th of October 2018. Details of the Lexus Design Award India 2019 can be found atwww.lexusindia.co.in/en/
Official hashtag: #LexusDesignAwardIndia
Lexus believes that design thinking is fundamental to bring the right solutions to the various problems faced by society, and the Lexus Design Award India has been crafted to recognize and reward excellence in design, ergonomics, sustainability, technological superiority and responsible consumption; the core philosophies of the Lexus brand. Making the world a better place through design has been the program’s purpose and now, in its second year, the 2019 award makes that objective clearer under the directive of “Design for a Better Tomorrow”. This year’s participants will be judged across a breadth of categories, on how their creative ideas incorporate three fundamental principles from the Lexus brand:‘Anticipate’,‘Innovate’, and ‘Captivate’, as well as how their design anticipates the needs of tomorrow’s society.
“We are thrilled to announce the second edition of the Lexus Design Award India, and invite entries from the immensely talented Indian design community. The Lexus Design Award India is rooted in the brand’s values of sustainable design, and is our endeavor to provide the participants with a global platform to showcase their exemplary work” said P B Venugopal, President, Lexus India.
Entries at the Lexus Design Award India 2019 will be judged across the following 12 categories:
Client/ Self-Commissioned Work-Product Design, Furniture Design, Packaging Design, Textile Design, Craft Design, Design Thinking, Public Utility Design, Lifestyle Accessory Design, Design for Social Impact, Business Impact of Design.
Conceptual Work – Student Category, Open Category
Winners from the 12 categories will receive Lexus Design Award India trophies designed specially by Michael Foley, and the winning works will be promoted by Lexus India on digital media and Lexus Guest Experience Centers. The12 winnerswill qualify for the Grand Prix prize, awarded to the Designer / Design House of the Year. In a first, entries from the 2 conceptual work categories (11 & 12) will also be considered for the Lexus Design Award 2019, the international Design Award held worldwide by Lexus International. The winners from the 2 conceptual work categories (11& 12) will be invited to the Lexus Design Event, at the Milan Design Week 2019.
The winners of LDAI 2019 will be announced in early 2019. The judges for the award will comprise some of the most noted and revered designers from India and will be announced by October 2018. Additionally, the panel will also have a member from the Lexus, who will support the team in the judging process.
