World’s leading Bicycle sharing provider Mobike expands its footprint in Pune
Pune, 18 June 2018: Mobike, world’s first and the global leader in Smart bicycle sharing that launched its India operations in Pune’s Kothrud in May this year, is now expanding to the other major areas of the city namely Fergusson College (FC) Road, Jangali Maharaj (JM) Road, and Law College Road. The expansion aims to cater to a wider target audience that can use Mobike’s smart bicycles for easy commute in these areas.
The areas being expanded to will cater to the neighborhoods that have a dense presence of colleges, residences, office complexes, restaurants and shopping lanes. The key focus will remain on short distance connectivity in these areas where commuters can easily access other travel options and quickly get around the neighborhood on a Mobike.
“We are committed to our vision of bringing in and developing a culture of Bicycle sharing in Pune. We have been overwhelmed by the tremendous response from Punekars post our launch in Kothrud, which has encouraged us to expand much earlier into other areas of Pune. We would like to thank the Pune Municipal Corporation (PMC), the Pune City Police and other local authorities for supporting our vision.” said Vibhor Jain, CEO of Mobike India.
“Mobike’s focus is to bring the best user experience for Mobikers. Building on the philosophy and as we expand into Pune we have enabled 3 unique features for customer convenience and superior experience. Firstly the operating zone and Parking locations of Mobike’s Pune operations are clearly highlighted in the Mobike app to provide Mobikers easy access to operational information. Secondly, No Parking zones have been clearly highlighted which helps users Park responsibly in areas where they are allowed to, thereby each Mobiker exhibiting responsible behavior towards fellow residents. Thirdly, we have geo-fenced the operating area, so the users are informed when they cross the operational boundary. We take pride in Mobiker’s contributing to enriching the features of our product, and we would continue to bring additional features based on feedback we receive. We are also working on several fan engagement initiatives and we shall hear more on the same soon”, added Sujith Nair, CBO of Mobike India.
Mobike bicycles incorporate several unique high-tech features that contribute to the best user experience in the industry, including Internet of Things smart-lock technology, chainless shaft-drive transmission, puncture free airless tires, and built-in GPS. Users simply download the Mobike app, find a nearby Mobike and scan its QR code to unlock and ride. Mobike has over 9 million of its iconic orange bicycles currently operating in over 200 cities across 18 countries globally, providing more than 30 million rides every day. The service is currently available atINR 10 for a 20-minute ride and would be geo-fenced to the areas of Fergusson College (FC) Road, Jangali Maharaj (JM) Road, and Law College Road. Mobike would also run a user awareness campaign around responsible and safe practices on bicycle sharing.
Mobike’s initial launch in Kothrud in collaboration with Pune Municipal Corporation and other local administration agencies marked the company’s first foray into India. Mobike has signed an MOU with Pune Municipal Corporation, in support of the municipality’s ambitious ‘Pune Cycle Plan’ that aims to allocate resources, undertake projects and evaluate the outcomes towards achieving the goals set for improving cycling in Pune. The plan emphasizes building infrastructure for bicycling especially building over 700 km of dedicated cycling track in the next 3 years.
