Women-First Sexual Wellness Brand That Sassy Thing Raises INR 6 Cr Led by IPV

Delhi, 17th April,2025: That Sassy Thing, India’s first sexual wellness brand for women has raised INR ~6 Cr. Their seed round has been led by IPV (Inflection Point Ventures) and notable entrepreneurs and investors such as Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), Kirti Jangra (Animall Technologies), have also joined the cap table over the two rounds. The company also saw participation from Chandigarh Angels Network (CAN).

Founded in 2021, That Sassy Thing is disrupting the highly underserved sexual wellness market with a women-first, stigma-free and fun approach. Their range of products—full body massagers, aloe-based lubricants, intimate washes—combine safety, discretion, and thoughtful design. Beyond products, the brand has pioneered a comprehensive, sex-education-first approach, offering India’s first free, credible sex-ed masterclasses online.

The brand was co-founded by Sachee Malhotra and Himanshu Bhalla, a husband-wife duo, who bring over 2 decades of combined experience across the sexual wellness, D2C, and creative consultancy sectors. Sachee holds a Master’s in Brand Communications Strategy from Virginia Commonwealth University, U.S and has previously worked on brands such as Arata, VegNonVeg, Smoke Vodka, Damensch, Zeno Health, noon.com etc. Himanshu is a Shaheed Sukhdev College of Business Studies (DU) graduate and has led creative mandates for marquee names like UNESCO, Penguin Books, and Manforce Condoms through his brand consultancy.

“As an investor, I believe women’s sexual wellness and education are among the most overlooked and underfunded areas in the consumer lifestyle space. That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that’s changing the way women engage with themselves. We’re proud to back their mission and help them scale this important movement,” said Vinay Bansal, Founder & CEO, Inflection Point Ventures.

The brand has grown 200% YoY and served over 50,000 customers across India. Products are available via their website and major quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart. They’ve also started retailing at select cafés in Delhi NCR—reflecting a cultural shift and rising acceptance.

Their biggest strength lies in a women-first brand ethos that combines safe, playful product innovation with a mission to normalize conversations around pleasure, sexual health, and body literacy. With an engaged digital community and educational campaigns, That Sassy Thing has created a strong niche that merges commerce and culture.

“Sexual wellness needs a rebrand. For too long, women have been ignored or objectified in this space. We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said Sachee Malhotra, Co-founder.

“The market is massive and deeply untapped. With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” added Himanshu Bhalla, Co-founder.

The brand’s Healing from Sexual Trauma masterclass had won the UN Laadli Media & Advertising Award for Gender Sensitivity 2024.

The Indian sexual wellness market is projected to reach ₹24,000 crore by 2030. While male-focused brands have long dominated, there is an increasing push for gender-inclusive, wellness-driven narratives, creating immense room for growth in women’s sexual wellness.