MahaRERA to Builders: Prominent QR Code, Registration Number Must in Ads or Face Rs 50,000 Penalty
Mumbai, 10th April 2025: With immediate effect, in the interest of homebuyers, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has made it mandatory to publish project’s MahaRERA registration number, QR code and regulator’s website in a font size equivalent or larger than the project’s contact details.
Apart from this, it will also be compulsory to print the regulatory details in a colour as well as on the top right quadrant of the advertisement, for better visibility.
Enforcing the latest guidelines, MahaRERA has issued a circular on April 8 and has come into force with immediate effect and all the developers are requested to update their advertisements accordingly.
If a violation is found, the developer will be penalised up to Rs 50,000. Subsequently, 10 days will be allowed to take correction measures. The action will be as per the clauses stated in the Real Estate (Regulation and Development) Act, 2016 and the violation will be viewed as a “continuous violation of the instructions”.
It has often come to the notice of MahaRERA that project’s registration number, QR Code and website’s address that these details are displayed at non-prominent spots of the advertisement, apart from burying the same in small font sizes and usage of light colour. Such a practice undermines MahaRERA’s objective of transparency and consumer protection. Improper positioning along with illegible font size and QR Code makes it challenging for the homebuyer to understand if the project is MahaRERA registered or not. The objective is to enable flat purchasers to get project’s relevant details available at a single click and this purpose gets defeated.
The latest circular will be applicable on all advertisement mediums including newspapers, leaflets, booklets, electronic media, banners, hoardings, social media, WhatsApp and similar messaging platforms, etc.
MahaRERA has urged all the stakeholders, especially the developers to cooperate and comply with the latest guidelines that has far reaching benefits in ensuring transparency of the real estate sector.
