TREEBO STRENGTHENS ITS PRESENCE IN MAHARASHTRA;LAUNCHES 15NEW HOTELS
· With ~40 hotels in the region, hotel chain plans to double number of rooms by EOY 2017
Pune November 23 , 2017: Treebo Hotels, India’s largest budget hotel chain, recently announced launch of 15 new properties in Maharashtra, taking the total number of hotels in the region to 40. For Treebo, the Maharashtra cluster is spread across the regions of Mumbai, Pune and neighbouring cities like Nashik, Kohlapur and Mahabaleshwar.Following the strategic expansion plan to cater to the rising demand from the region, the addition of new properties has made the Maharashtra cluster thesecond largest after the home cluster for the hotel chain-Bangalore.
He further added, “We will continue to work closely with our hotel partners to create value for them and our guests across our 300+ properties.Our partners in the region have seen healthy Y-o-Y growth of about 5% points in RevPAR (Revenue per available room) on the back of Treebo’sstrong direct and corporate sales. It’s a continuous endeavor to maintain our position as India’s top-rated hotel chain in the country by offering high-quality guest experience at our properties.”
Treebo’s properties are located across the cities, equally covering the centrally-located destinations and outer skirts which are frequented by both business as well as leisure travellers. Some of the key propertiesinclude Treebo Metropolis,Treebo Suresh Plaza, Treebo Residency, Treebo Olive Inn, Treebo Iris Suites, Treebo JESVI, Treebo Bel Air, TreeboAnam International and Treebo Olive.
Earlier this year, Treebo launched its biggest marketing campaign and appointed Irrfan Khan as its brand endorser. The hotel chain intends to sustain the brand campaign in select cities to generate value for its hotel partners across the country in over 50+ cities.Treebo and its properties have been recognized for quality service and hotel standards. In the last 2 years, Treebo Hotels has won 41 prestigious Industry and media Awards including Lonely Planet Travel and Lifestyle Leadership Awards in the category “Best Budget Hotel” and TripAdvisor’s Certificate of Excellence.