Behold the launch of India’s most awaited book!
2000 pre-orders and counting, for ‘Sita – Warrior Of Mithila’, at Landmark stores
Mumbai, 29th May 2017: Landmark is all set to brave the crowd with the launch of Amish Tripathi’s ‘Sita – Warrior Of Mithila’. The second book in the Ram Chandra series is ready to hit stands on 29th May, 2017. According to a survey conducted by Landmark stores, on World Book Day, the novel is the most awaited book of the year! The survey was spread across 40 cities with a sample size of 1200 respondents aged over 18 years. The popularity of the book can also be gauged from the pre-orders that Landmark has received 2 weeks before its official release—more than 2500 copies!
The Landmark survey also revealed that 36.85% participants, across gender and age groups, wanted to read the book. Releasing almost two years after the launch of its predecessor, ‘The Scion of Ikshvaku’, ‘Sita – Warrior of Mithila’, chronicles the journey of the wife of Lord Rama, from an adopted daughter to a warrior princess and a subsequent goddess.
Commenting on the launch, Namita Pant, Marketing Head for Trent Ltd. says, “Amish’s refreshing and gripping writing has led to a cult-like following for his books. We are certain that his new offering, Sita – Warrior of Mithila, will also be a huge success and look forward to launching the same in our Landmark stores.”
Amish Tripathi’s novels are renowned for their strong historical and geographical research underpinning the storyline, liberal ideology and his unique interpretation of myth, philosophy and history. His collection- the Immortals of Meluha (2010), The Secret of Nagas (2011), The Oath of Vayuputras (2013), collectively comprise The Shiva Trilogy. Along with the Scion of Ikshvaku the Shiva Trilogy has sold over 3.5 million copies in print with a gross retail of over Rs 100 crore!
“Landmark has been a pillar of support for my books from the very beginning. They did brilliant sales of Scion of Ikshvaku, Book 1 of the Ram Chandra Series, as well. I’m delighted that they have broken records with the pre-orders of Book 2 of the Ram Chandra Series, Sita – Warrior of Mithila too! Their customer-centricity is the secret of their success!”, says best-selling author, Amish Tripathi.
