How Langtech Companies Are Changing The Global Content Landscape

Pune, 8th August 2023: Ever wondered how the global content landscape keeps pace with the lightning-fast digital era? As the world transforms faster than ever, businesses now have a treasure trove of opportunities to charm consumers from every corner of the globe. However, the problem of customizing collaterals to resonate with varied local audiences comes with this worldwide expansion. Langtech companies have been stepping in, to assist businesses succeed in the global economy by revolutionizing the sector of content localization. Among these leading Langtech solution providers, Rikaian Technology stands out as a game-changer in transforming the localization space.

What exactly is Content Localization?

The practice of adapting content, such as websites, mobile apps, marketing collaterals, podcasts, videos, documents and software, to the cultural and linguistic idiosyncrasies of specific target markets is referred to as Content Localization. Effective localization can scale a brand’s ability to engage local audiences, develop trust, and drive corporate success.

Rian’s Content Localization Offerings: Rian – a content localization and translation platform– offers a comprehensive blend of content localization solutions tailored to cater to business-specific needs. The platform currently supports 48+ international and 16+ Indian regional languages. With the ISO 27001 certification for client data security, Rian can handle 20+ file formats including video, audio, podcast, pdf, presentations, etc. It is one of the best and most user-friendly translation platforms conceptualized and launched in India. Rian has filed a patent for a unique feature in the video localization process.

Their services encompass:
● Cutting-edge language technology Rian uses cutting-edge language technology such as artificial intelligence, machine learning, and natural language processing to produce exact and culturally relevant translations at scale. This enables organizations to swiftly and efficiently deliver personalized experiences to their target customers across the globe.

• Subscriptions and Service Model – The Rian platform is available as a service where the Rian team along with vendors delivers high-quality content to target desired set of audience. Using the subscription model, businesses can harness the versatile capabilities of the platform to transform their content with end-to-end project management capabilities.

● Tailored Content Creation Rian assists organizations in creating personalized & tailored content that resonates with specific audiences, developing true connections, and improving the possibility for the content to go viral by understanding local customs, cultural sensitivities, and current events.

Rian’s Impact on the Localization Space:

● Democratizing Localization for SMEs Content localization was once thought to be expensive and time-consuming, placing it out of reach for many small and medium-sized businesses (SMEs). Rian has democratized access to localization tools by making them more affordable and userfriendly. As a result, SMEs may now broaden their reach and compete on a worldwide scale, opening up new potential for growth.

● Enhancing Customer Engagement Rian increases customer engagement by allowing businesses to tailor their content to the preferences and expectations of local audiences. A seamless and localized user experience not only promotes brand loyalty but also helps drive ROI.

● Enabling Global Expansion Rian’s cutting-edge language technology solutions enable businesses to successfully crack new markets by providing culturally appropriate websites, applications, marketing materials, and much more. This ensures that businesses in various places can effectively interact with their target clients, build trust, and achieve success.

The Future of Rian and Langtech in Content Localization: The role of Langtech firms, like Rian, in content localization will continue to evolve as the world gets more interconnected. The demand for personalized and culturally relevant information will increase, and organizations will increasingly rely on language technology solutions to help them navigate the hurdles of global expansion.

To summarise, content localization has emerged as a vital aspect in the success of multinational businesses. Rian is at the vanguard of this transformational process, providing solutions that enable businesses to transcend language and cultural hurdles.

Visit https://rian.io/ or reach out to [email protected]