Personal Computing continues to be one of the fastest growing categories in Maharashtra: Amazon India

Maharashtra, February 28, 2022: Amazon India today announced that Maharashtra tops all other Indian states when it comes to the demand of personal computing devices. Amazon.in has witnessed 30% growth y-o-y in the personal computing category. The company has expanded the selection of its personal computing portfolio and added the latest products by top brands across price points such as HP Victus Gaming Laptop, Boat watch Xtend, Samsung Tab A8 and many more.

Mumbai, Thane and Pune are the top cities that are driving additional growth for the personal computing segment in the state along with smaller towns including Amravati, Satara, Akola, Wardha, Latur, Dhule and boAt, OnePlus, Samsung, HP and SanDisk are the top brands in the region. Amazon India has seen an 15% m-o-m increase in search for personal computing products on Amazon.in.

“Over the last 2 years, customers have increasingly switched to personal computing devices driven by work from home and learn from home use cases. Customers in Maharashtra have been shopping for a range of products like laptops, tablets, smartwatches, Wi-Fi UPS and other products on Amazon.in. Customers in Maharashtra are using finance schemes such as no-cost EMI, choosing from the vast selection of personal computing products available on Amazon.in across different price ranges and benefiting from fast doorstep delivery. Interestingly, premium personal computing products such as laptops, tablets, smartwatches, monitors and gaming accessories are popular among customers on Amazon.in. We remain committed to helping customers find all that they need from the safety of their homes and are fully prepared to address the increasing customer demands.” said Akshay Ahuja, Category Leader, Consumer Electronics, Amazon India

Overall trends:

Over the last 2 years, customers have increasingly switched to Personal Computing devices driven by work from home and learn from home use cases. With volumes reaching 2X vis-e-vie 2019, large part of the demand has come from mainstream segments in the range of INR 35K – INR 65K price bands.

Customer trends Amazon has seen in the region:

Laptop searches have increased by 2.5 times during the pandemicNew customers shopping in the personal computing category have seen +20% growth in the last 6 months.Branded keyword searches share in the personal computing category has improved by 10%Customers have started switching to SSD based storage from HDD signaling a need for fast performance. Chromebooks have also gained traction in this space.Gaming continues to be a strong growth driver, growing faster than the non-gaming category. Customers are looking for high-end computing devices with ultra-performance chipsetsIn the premium category, besides Brand resonance, light-weight and higher internal memory/storage continue to be amongst the primary factors of selection.